When competition increased and the economy tanked, the sales and marketing teams at Ingage Networks realized they needed to do a better job of not only generating sales leads but finding the right ...

Yesterday’s acquisition of Pardot by email marketing vendor ExactTarget raises some interesting questions – both in terms of what the deal means for other email marketing firms, as well as its ...

Pardot, which was founded in 2007 and recently bought by ExactTarget for US$ 95.5 million, is a B2B marketing automation software provider that has tools for CRM integration, email marketing, lead ...

We pit two top marketing automation tools against one another to determine who deserves to be named best-in-class. However, these two titans aren't interchangeable. There are very specific differences ...

The ExactTarget/Pardot deal is the second-largest Salesforce acquisition to date — and the largest until 2016 when Salesforce acquired DemandWare. Full disclosure: I was Head of Marketing at Pardot at ...

ExactTarget, the marketing software giant that went public in March, has picked up a pair of smaller companies to build out its portfolio: marketing automation company Pardot for $95.5 million ($85.5 ...

6sense, providers of an account-based orchestration platform powered by artificial intelligence, has extended its relationship with Salesforce.com to create an integration with Pardot, Salesforce's ...

ExactTarget Acquires Pardot, Announces Vision to 'Redefine Marketing Automation' Acquisition Extends ExactTarget's Ability to Serve Both B-to-B and B-to-C Organizations with Advanced Automation, Cross ...