The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...
"Pepsi's innovative AI-powered 'SweeTest' campaign taps into Gen Z's love for sweet treats, boosting brand loyalty and sales ...
A funny thing happened on the way to the Colosseum. That unbelievably epic three-minute Pepsi commercial you surely remember from the early 2000’s where Britney, Pink, and Beyoncé at their full-on ...
Pepsi and Coke talk about reaching young people through music and sports. So, it’s no shocker that Pepsi is melding the two in a new campaign, which is running on music and sports programming. A new ...
Pepsi is vying to be recognized as the preferred cola pairing with rum as part of its #BetterwithPepsi brand platform, according to a news release. The PepsiCo marketer conducted internal research ...
NEW YORK Diet Pepsi is sending a valentine to soda lovers, now that the soft drink s staying power has been improved with a new sweetener. Starting at the end of January, PepsiCo Inc. will begin ...
The most recent Pepsi ad starring Kendall Jenner, which has since been removed from YouTube by Pepsi itself, portrays the model solving the world’s racial and social injustices by simply offering the ...
In the mid-1990s, a cheeky Pepsi commercial took a playful jab at over-the-top advertising, only to find itself at the heart of a multimillion-dollar lawsuit that remains a legal touchstone even today ...
One of the most dramatic matchups of the 20th century wasn’t in sports — it was about cola. The battle had been brewing for some time: Pepsi first emerged in 1893 and by the 60’s found itself facing ...
NEW YORK, Nov 17 (Reuters) - PepsiCo has moved the high-profile advertising duties for Pepsi and Diet Pepsi to TBWA\Chiat\Day, an agency owned by Omnicom Group , as it looks to reinvigorate sales of ...
Pepsi's Super Bowl streak is over after a 23-year run. The soft drink company announced Thursday that it is not running any TV ads in the upcoming game. Pepsi says it's shifting those millions of ...
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