PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory. However, with its “black box” nature, optimizing PMax can feel ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Google said Thursday that it plans to integrate Gemini generative artificial intelligence (GAI) models into Performance Max, an advertising platform that allows advertisers to access all the company's ...

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...