The quickest way to ruin a customer experience in healthcare is to treat everyone the same. Patients don’t want to feel like just another number. They crave personalized service that helps them find ...

Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

Personalization is one of the hottest buzzwords in the industry. The problem is that few people understand what personalization technology is, how it can be implemented, and whether or not the return ...

Ivan Popov is the CEO of Vipe Studio, which establishes and maintains WordPress websites for enterprises, SMEs and e-commerce platforms. Back in the day, did you ever imagine people would prefer to go ...

The future of health care is now. The health care industry is experiencing a digital revolution that’s making the consumer experience more customized, predictive and proactive. We are simplifying ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Every shopper is unique: Different tastes, preferences, purchase patterns and intentions make each buying journey vary from the next. Do you want to better engage and convert these shoppers using the ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

eCommerce personalization software enables you to demonstrate to clients that your brand continuously understands what is expected of it and adapts to their ever-changing demands. Others might argue ...