Persuasion techniques in sales focus on one key goal — convincing a lead to adopt a new attitude and change their mind toward an idea. And this isn’t something that involves slick, underhanded sales ...

You want to go where the energy already is, not try to create and maintain it yourself. Every good salesperson knows the ...

As the Advertising Education Foundation points out, it's difficult to persuade people. With Americans being bombarded with 3,000 ads per day, up to 90 percent of new product ad launches fail. At the ...

When you want something badly, your first reflex is to explain why it is important. Don't. There are far more effective ways to persuade the people who matter to us.

Persuasive speaking is the influence necessary for viewers, listeners, or audience to accept certain opinions, facts, or viewpoints in different spheres of life. Keeping this in mind, it is essential ...

OK, here’s one more. “This article will only be on the TechCrunch front page for a few hours before fading into the information abyss.” Perhaps your preference for one of the opening lines above is a ...

Effective customer service is a crucial component of most successful businesses. And it can be especially important to small businesses that face high competition rates, spend a lot of time meeting ...

OK, here’s one more. “This article will only be on the TechCrunch front page for a few hours before fading into the information abyss.” Perhaps your preference for one of the opening lines above is a ...