The acquisition strengthens targeting capabilities to drive customer loyalty and higher ROAS. Entravision Communications Corporation (“Entravision”), a leading global advertising, media, and ...
LOS ANGELES - Entravision Communications Corporation (NYSE:EVC) announced Tuesday it has acquired Playback Rewards’ core technology, platform, and product IP assets, according to a press release ...
The acquisition strengthens targeting capabilities to drive customer loyalty and higher ROAS. “This acquisition strengthens our performance offering at a time when advertisers are prioritizing ...
The assets will be integrated into Adwake, Entravision’s performance advertising business, to develop loyalty rewards platforms aimed at customer retention and return on ad spend.The acquisition comes ...
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