The story/stories you tell using the results of your assessments can, (and should), look different depending on the audience, whether it is internal or external, and what the intended message is to be ...
Businesses collect thousands of data points each day, but those that effectively use the data they’re collecting see an average increase of 8 percent in their revenues and an average decrease of 10 ...
Getting readers of a news story interested in numbers can be a challenge. But the benefits of engaging readers in data can lead to a better understanding, preventing misinformation and ...
We're living in the era of Big Data. We know more about ourselves—our spending patterns, our TV-watching habits, our Web searches, our education levels—than ever before. For marketers, all that ...
Forbes contributors publish independent expert analyses and insights. I write about green businesses and how to help startups succeed. Jun 13, 2017, 02:05pm EDT Jul 06, 2017, 04:39pm EDT This article ...
Are your internal communications delivering results leadership can see? Internal communicators have access to more performance data than ever, but open rates and click-throughs alone rarely ...
Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our clients. But ...
When gamers talk about numbers they’re often talking about a wealth of data that has been collected from a variety of sources, whether it be an online community or a physical survey. Statistical ...
I first came across Hans Rosling’s work while I was trying to make mathematics students fall in love with statistics. His TED talks are inspirational since they present data in new and dynamic ways, ...