Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But ...

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

Businesses and their external advertising partners adopt different marketing strategies to promote a product oat different points in its life cycle. The approaches taken with new and well-established ...

Across the gamut of media formats – from television to the Internet to print – beauty product advertising bombards consumers on a daily basis. Each ad seeks to persuade potential buyers of the product ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many companies still treat brand and performance marketing as separate efforts, often ...

Bing has introduced a series of enhancements to product ads and shopping campaigns, just in time for the busy holiday season. In addition, Bing is piloting a brand new feature that will allow ...

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the ...

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. When the timestamp is added, a shopping cart button ...

This summer, beauty fans online might have stumbled upon a story about how “Bird Box” star Sandra Bullock was leaving Hollywood to concentrate on her lifestyle brand. The story appeared on a website ...