Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

Yieldmo's Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Imagine capturing a shopper’s attention not only during the action, but also during the ...

Learn how a programmatic, AI-driven approach can transform fragmented, subjective audits into a standardized, always-on metric.

As AI takes center stage, the Jellyfish VP argues that clarity, curiosity, and control, not complexity, will define the next ...

Dentsu today announced a partnership with supply side ad serving platform Index Exchange and Chalice AI that’s designed to significantly enhance Dentsu’s programmatic planning and buying capabilities ...

Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK), becoming one of the few ...