The Puma Avanti sneaker launches Sept. 15. By Carly Thomas Associate Editor Rihanna has officially teamed up with Puma again for the launch of a new footwear line. The multihyphenate revealed the Puma ...

Sportswear brand Puma is pulling ahead of the competition in upcycling clothing with its new sustainability initiative. The country has created Re:fibre, a recycled textile material, and is using it ...

Rihanna has loved soccer her entire life. Now that she’s got two kids of her own, she can’t wait to be a soccer mom. Her two sons, RZA and Riot, are too young to hit the pitch just yet. She says ...

Nicole McLaughlin, the upcycling streetwear master, has announced her new partnership with Puma in a colorful and inventive way. The artist revealed a one-of-a-kind jacket, made entirely of Puma ...

LONDON, Nov 1 (Reuters) - Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand ...

Puma will drop the Israeli national soccer team as the club’s official outfitter — a decision the German apparel brand said it made before the Oct. 7 assault by Hamas terrorists that claimed the lives ...

Providence will host an exclusive fan zone called PUMA’s House of Portugal during the 2026 FIFA World Cup. Here's what to ...

This pair of Puma soccer cleats for kids ranks pretty high on the list of strangest athlete-inspired sneakers of all time. The design, the Puma MB 9 FG, takes its inspiration very literally by putting ...

A war in the Middle East region has been a top news item in 2023. Puma is ending its sponsorship of the Israeli soccer team, prompting questions about the timing. The market’s back, and these 3 income ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. Three-stripes is synonymous with adidas, which has been emblazoning its apparel and ...