Egg prices are not just drifting lower or higher this season, they are being actively reshaped by a new round of retail ...
A Valentine's Day shopper might have a basket filled with chocolates, flowers, champagne and wine, jewelry and stuffed animals, but clothing isn't usually one of the first things that come to mind ...
As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...
Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...
Symphony RetailAI’s latest solution enables more accurate promotion planning to generate higher revenue, with 2-4X greater returns in promotion effectiveness DALLAS – May 22, 2018 – Symphony RetailAI, ...
You're familiar with the four Ps of the marketing mix and can even rattle them off from memory: product, price, place and promotion. Now you're not sure you heard right, but you could have sworn you ...
From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...
Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit ...