Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead ...

In the contemporary marketplace, visual rhetoric has emerged as a critical determinant of advertising effectiveness. By harnessing images, colour schemes, layout and symbolic motifs, advertisers guide ...

Multimodal argumentation and visual rhetoric concern the ways in which meaning, persuasion and reasoning are constructed through the combined deployment of verbal, visual, auditory and other semiotic ...

Laurie Gries, assistant professor of communication at the University of Colorado Boulder, has won two awards for her 2015 book Still Life with Rhetoric: A New Materialist Approach for Visual Rhetorics ...