Marico Ltd, which is expanding into the healthy food segment with Saffola brand, expects its food business to surpass the edible oil vertical, said the company's Managing Director and Chief Executive ...

There is no dearth of self-made business tycoons in India who have turned small businesses into multinational conglomerates, however, Harsh Mariwala, the founder and chairman of Marico, stands out in ...

An entire generation of Indian TV viewers grew up on some terrifying advertising. Cease Fire commercials had conflagrations breaking out in urban settings as householders went about, oblivious. And ...

The Food Safety and Standards Authority of India continues its crackdown, and has issued a fresh set of notices to multiple food business operators for misleading claims and branding. They've cited ...

Through this campaign, the brand aims to inspire consumers to opt for healthier alternatives to lead a holistic and wholesome life. Marico’s flagship gourmet brand, Saffola FITTIFY, announced the ...

A new twist emerged in the honey adulteration fiasco after social media posts claimed that Saffola - one of the brands that passed the stringent NMR test - sources its honey from Apis, which failed ...

Saffola has launched the Saffola 40 Under 40 campaign. According to the company, the campaign is a health movement spread over eight weeks and aimed at inspiring young Indians to prioritise their ...

Saffola Oats, from the house of Marico Limited, has announced the launch of a new campaign for its flavoured Oats range. As a part of the campaign, there are four innovative ad films staging a ...

Marico Limited has launched the communication campaign for its latest launch, Saffola Oodles – a delicious and healthy ready-to-cook snack, targeted to mothers. Evening snack time is meant to be fun ...

FMCG firm Marico will continue to expand its health care brand Saffola as it aspires to build an Rs 850-1,000 crore business from its food portfolio by FY24, said a top company official. In the last ...

Desi millets such as Jowar, Bajra and Ragi also added with wholegrain oats add on to the munchy bites. Saffola has introduced a ‘desi chatpata’ version of their Masala Oats called “Karara Crunch.” As ...