Cupra is supposed to be an independent car brand, separate from SEAT. But it's hard to see it that way, much like it was difficult to separate Abarth from Fiat in the beginning. We love the ...

The Ateca is Seat’s first-ever SUV, and it’s alsothe first (and only) high-riding model of the new Cupra performance sub-brand. However, the Spanish automaker went a bit further than giving it the ...

Spanish automaker SEAT had no crossovers just half decade ago – it all changed in 2016 with the introduction of the compact Ateca. It now sits neatly tucked in between the smaller Arona and larger ...

In a segment of curvy SUVs, angular Ateca stands out as almost retro-suave Revealed eight years ago next month as a SEAT and since 2018 as a Cupra too, the Ateca defies its age. This, thanks to good ...

Seat is seriously considering launching a performance-focused Ateca Cupra to act as the brand’s halo model, according to reports. The Cupra name is currently used by hardcore versions of the Leon and ...

The Volkswagen Group's Spanish unit SEAT has turned its Cupra performance trim into its own sub-brand, and the first model to be revealed is the 296-horsepower Cupra Ateca SUV. SEAT's Ateca is a small ...

Cupra convinces – how SEAT created a premium brand Cupra is off to a decent start. SEAT claims to have sold 3,600 Cupra Atecas so far this year. With the sole model in demand and due to be joined by ...

Robert has been an auto enthusiast his entire life. He started working on cars at a young age, learning the basics from his father in the home garage on the weekends. Over the years, he learned as ...

Spanish car manufacturer Seat is spinning off its high-performance Cupra brand into a separate entity. Replacing the Seat Sport division, Cupra will make its debut at the 2018 Geneva International ...

There has been a spate of upmarket subsidiary brands launched in recent years. We’ve had DS and Genesis, which have struggled, while Nissan gave up on Infiniti altogether in Europe. But Cupra has ...

This year has seen a number of new crossovers hit the market and Seat's first-ever SUV is considered to be one of the best. Mercedes-AMG unveils radical 503bhp GLC 63 SUV Skoda Kodiaq: GT coupe could ...

What was the first model to be launched by the Cupra brand when it embarked upon its solo career back in 2018? I still find it slightly puzzling that it was not a hot hatch of the kind the name had ...