Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla. Each ...

A recent Roblox shop update that changes the search functionality may make it more difficult for users to discover and purchase avatar items from independent creators. As a result, Robloxians are ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...