As someone who has spent decades in media planning and buying, Richard Whitman’s recent article on Magna’s new study, "Does Every Second Count? Planning Ad Lengths Across Platforms" is interesting on ...

Interpublic intelligence arm Magna is out with a new study — done in collaboration with sibling unit IPG Media Lab and Snap — that purports to show improving effectiveness of shorter-format video ads.

Is it better to go long or go short? Should your brand appeal to on-the-go viewers with mobile-friendly short video ads or develop TV-like longer videos that tell a story? Online video advertising ...

Shorter video spots are more effective than previously thought at influencing consumers throughout the purchase funnel, a model that describes the customer journey from first seeing an ad to buying a ...

Google Ads is launching a new video enhancement feature for Demand Gen campaigns. The update automatically creates shorter versions of existing video ads to better engage diverse audiences. Details: ...