A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the same time ...

The Center for Disease Control and Prevention's "Tips From Former Smokers" ads are set to stop at the end of September. For 13 years, these tough and honest commercials told real stories about the ...

The first year of the COVID-19 pandemic saw more Americans drinking heavily or using illicit drugs — but apparently not smoking. U.S. cigarette smoking dropped to a new all-time low in 2020, with 1 in ...

ATLANTIC CITY, N.J. — A group of Atlantic City casino workers seeking to ban smoking in the gambling halls will launch an advertising campaign featuring their children in response to a judge’s ...

CATONSVILLE, MD, Oct. 21, 2025 – A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs ...