Since first introducing its generative AI assistant, Snap has been steadily ramping up the amount of AI in its app. Now, the company is adding a new slate of AI-powered features as it begins testing a ...

Snapchat has made several new announcements ahead of its NewFronts presentation Wednesday night, including the launch of a new location-specific brand campaign, AI campaign solutions, a plethora of ...

Snap, Snapchat’s parent company, is expanding its suite of AI tools for creators. At this year’s Snap Partner Summit in Santa Monica, California, Snap announced a new feature, Easy Lens, that ...

Snap is testing a “simplified version of Snapchat,” CEO Evan Spiegel wrote in a verbose letter to employees published on Snap’s website Tuesday. The CEO says the simplified version aims to improve the ...

Snap and Perplexity AI have struck a $400 million deal that will bring the AI search engine directly to Snapchat sometime in "early 2026," the two companies announced. With the partnership, Perplexity ...