Gucci has announced new filters in partnership with Snapchat that enable users of the platform to virtually try on Gucci sneakers via the app. They can also purchase them right away via a “shop now” ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

The latest Snapchat filters certainly have people talking! It seems like the technology just gets better and better with each update. We’ve gone from dog ears and skin blurring to changing our gender ...

Snapchat has dispelled a popular social media rumor that its viral, new crying face filter is based on actress Amber Heard weeping in court. The social media platform cleared the air in a statement to ...

Snapchat is currently in a bit of hot water with the state of Illinois following a class-action lawsuit that alleges that the company violated the privacy rights of Illinois app users. While the suit ...

Snapchat beauty filters are the ‘Rickroll’ of 2016. Omnipresent, inescapable and hiding in plain sight - even for Snapchat-shunners. It’s near-impossible to peruse Facebook, scroll through Instagram ...

Filters have the ability to transform users into seemingly whatever they like, whether that be plastic surgery obsessives, running through Versailles, or now, realistic Disney Pixar characters.

Retailers are turning to the filtering technology popularized by Snapchat to add a real-world feel to online shopping. By Kate Conger OAKLAND, Calif. — When Eden Chen wants to go sneaker shopping, he ...