The Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z.

Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

The Economic Times, in collaboration with Snapchat and Kantar, introduces India's first Gen Z Index, revealing that brands ...

What began as parental exasperation over Gen Z kids not answering phone calls has turned into grudging admiration, even ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

For social media, members of Gen Z gravitate toward Instagram, Snapchat, and YouTube, according to a survey by Business Insider. The rise of personal devices, specifically the iPhone, has allowed ...

However, Gen Z tends to spend more time on fewer platforms. Specifically, this younger generation tends to favor YouTube (89% use it at least once a week), Instagram (74%), and Snapchat (68%). The ...

The viral reel series, "If Snapchat Existed Back Then," shows Isaac ... video seems like something that would be right at home in Gen Z's treatment of period dramas. Along with providing ...