As legacy media competes with large-scale social platforms, executives must learn how to participate in the creator economy or risk extinction: TikTok-style shorts as a discovery tool can help. By ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

“We’re entering influencer 3.0,” he says. During the first era of influencer marketing—which Bendes calls “1.0”—companies started paying content creators to post branded content on their popular ...

This year, YouTube celebrated its 20th anniversary. For the past two decades, YouTube, and large social media platforms like it have been at the center of the creator economy. What started as a place ...

Wonder Project is the latest media brand to embrace the creator economy in an effort to drive viewership of its shows and to better understand the core audience for its TV series and movies. Wonder ...