After reviewing the financials from the 2025 annual Sturgis Motorcycle Rally, one thing was clear to Sturgis Mayor Kevin Forrester. “We do make money.

The South Dakota Highway Patrol has released a list of crashes and arrests that occurred over the course of one day at the ...

SIOUX FALLS, S.D. (KELO) — On Tuesday morning in Sturgis, local shoppers were returning to the Black Hill Rally & Gold Inc. store on Main Street in the city. “There is still traffic around,” store ...

Sonic Automotive (NYSE:SAH) announced that its powersports division achieved unprecedented success at the 85th Annual Sturgis Motorcycle Rally. At its five Harley-Davidson dealerships in the Black ...

Rock legend David Lee Roth will bring his high-energy performance and iconic Van Halen hits to the Sturgis Buffalo Chip on ...

Vicki Sanfelipo started Project Guardians after winning a S&S V-Twin Evo in a raffle. Now, she's using the grand prize to ...

STURGIS, S.D. and CHARLOTTE, N.C., Sept. 3, 2025 STURGIS, S.D. and CHARLOTTE, N.C., Sept. 3, 2025 /PRNewswire/ -- Sonic Automotive, Inc. (NYSE: SAH), one of the ...

If you bring ear plugs to the Sturgis Bike Rally, you’re missing the point. For the 85th anniversary, I was the “Sturgin” in the crowd – a first-time rally-goer. And it was obvious. I didn’t wear ...

Throughout the 85th Sturgis Motorcycle Rally, Sara Brunsell, general manager of Sturgis Lodge & Suites, kept hearing a wisecrack from her younger guests: There are a lot of old people. Brunsell ...

Living Local 15 host Jessica Williams is joined by Automotive Expert, Mike Caudill, who is at the 85th Annual Sturgis Motorcycle Rally in Sturgis, South Dakota, as he shares some of the top trends in ...