All email marketers understand how critical subject lines are to generating engagement with their messages. That’s why subject lines are tested far more than hero images, calls-to-action and any other ...

Competition for attention from the email deluge is intense. If you want yours read, focus on the subject line and make it personal. Few things are more frustrating than sending an important email ...

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.

Sagar has been writing about technology for over half a decade. An MBA grad, who worked for a top MNC in London, quit his job to pursue his passion for technology. Since then, Sagar's work has ...

Email is considered the most formal way to communicate with the other party, so much so that it’s often a mere email that makes or breaks things. Be it university or job applications, formal ...