Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. New software from ‘artificial emotional intelligence’ (AEI) ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Most people agree that emotions can be caused by a specific event and that the person experiencing it is aware of the cause, such as a child’s excitement at the sound of an ice cream truck. But recent ...

Alarming new research suggests that AI models can pick up “subliminal” patterns in training data generated by another AI that can make their behavior unimaginably more dangerous, The Verge reports.