Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

The analysis of the experiences and attitudes of the LGBT population in this report is based on a survey conducted April 11-29, 2013, among a sample of 1,197 self-identified LGBT adults, 18 years of ...

Was a clear objective posed? Every questionnaire should be guided by a simple, clearly articulated objective that highlights the topic of interest, the type of respondents and the primary research ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center conducts surveys all around the world on a variety of topics ...

Self-administered questionnaires often use examples or lists of examples to aid respondent recall. We report on the results of a field experiment examining how such examples in survey questions affect ...