The Swatch AI-Dada tool is finally available in more markets, including the UK.

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...

I turned a random idea into a one-of-one Swatch in minutes – now you can do exactly the same – and no one else will ever own ...

Now, more than ever, the season is all about personality. Focus is on the individual. It was impossible not to spot the fashion trends this season. The ideas are loud and clear. And Swiss watch and ...

To celebrate its 50th anniversary, the Israel Museum sourced an innovative commemorative product from an enduring design junkie favorite. The result: the first Swatch watch reportedly ever made for ...

Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch "factory" that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...