Over the past decade, swimbait culture has been a big deal in the bass world. You can’t swing a flipping stick without finding some kid in a flat brim hat, covered in tatts, who’s just looking for ...

A lure with a funny name is serious business when it comes to catching black bass as winter marches toward spring. Jerk baits, sometimes called stick baits, are long, minnow-shaped lures that shake, ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Ever since I was a little kid who used to ride his bike to Liberty Reservoir, one of the most effective lures in my scant arsenal of baits was the shad dart. For those of you who don’t know, the shad ...

Most striped bass are moving to the south end of the lake, but some good catches continue to come from the Prairie Creek and ...

One of the most consistent year-around patterns for big bass on the TVA lakes including Guntersville, Wheeler, Wilson and Pickwick is tossing a big swimbait in deep water. Just about the only time it ...

A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...