Victorinox just debuted their new Swiss Army collection of watches and it’s as multi-faceted and chalked full of utilitarian potential as the iconic knives. Now with four quartz models, six ...

Given John Mayer’s well-documented love for the Royal Oak, the limited-production Music Edition feels inevitable. Released in ...

There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and their products are getting pricier. By Victoria Gomelsky In 2017, the Swiss ...

Nashville Predators captain Roman Josi, renowned for his leadership and defensive prowess, harbors a deep passion for luxury watches. As a significant investor in the independent Swiss watchmaker ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...

The roller coaster ride of Swiss watch exports to the U.S. continues, with a new tariff threat that could hammer the once flourishing luxury watch market. Exports of Swiss watches to the United States ...