At a recent tequila tasting event held at IXTA, a Mexican hotspot in Manhattan’s Lower East Side, Grover and Scarlet Sanschagrin lament that too many tequilas sold on shelves today contain artificial ...

All tequila is made from three things: Blue Weber agave, water, and yeast. But according to Grover Sanschagrin, a leading additive-free tequila expert, there may be something else in that bottle of ...

Tequila has a reputation for being straight-forward, with a wide array of types crafted from just one plant. Depending on how agave is treated after harvest, tasting notes for tequila can be smoky or ...

A federal lawsuit and new scrutiny from Mexico’s tequila regulator have upended the booming “additive-free” tequila movement, calling into question how transparency claims are used on bottles and in ...

Right now the #1 buzzword in tequila is “additive-free.” Drinkers are opting for bottles that are distinctly agave-forward and not full of filler and brands are rushing to declare themselves ...

It’s been over 20 years since the González family sold Don Julio Tequila to liquor giant Diageo – and now, the namesake’s grandson is forging his own path in the spirit industry with an emphasis on ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Jose Cuervo, the world’s top-selling tequila brand, is not a ...

Tequila is… in a weird place right now. Purists are rallying around additive-free tequilas while the masses are drinking the spirit more than ever and don’t seem ...

Bacardi-owned distiller Patrón is hoping to get around a tequila regulator’s strict rulebook on additive-free claims with a lighthearted, faux-redacted marketing campaign. It is also hoping the ads ...

After a decade of runaway growth, Tequila is growing up. In 2026, slowing consumer demand, transparency, and industry ...