A major heel turn took place on WWE SmackDown, thrusting the future of the women’s division of the blue brand into uncertainty. During tonight’s episode of WWE SmackDown, Jade Cargill saved Tiffany ...

Seth Rollins believes Becky Lynch's current heel run will eventually turn her back into a fan favorite because of how good she is in the role. Becky Lynch returned earlier this year at WrestleMania 41 ...

Tonight’s SmackDown featured a match between Tiffany Stratton and Kiana James, but it wasn’t long before the Women’s United States Champion, Giulia, was getting in Stratton’s face. James would ...

John Cena's heel turn was one of the best in WWE's history, completely opposite to how his heel run turned out to be The New Day had a great leadup to their heel turn and its execution, only to suffer ...

A big heel turn in WWE can truly leave fans with their jaws dropped. That's what happened with Seth Rollins turning on the ...

Forbes contributors publish independent expert analyses and insights. Blake Oestriecher is a columnist covering WWE, AEW and pro wrestling. WWE has executed some significant heel turns in 2025, ...

Ricky Saints shocked everyone on WWE NXT by turning heel during this week’s show. The show opened with NXT Champion Oba Femi, who was interrupted by Ricky Saints. Saints came out to congratulate him ...