The Hollywood Reporter

‘A Minecraft Movie’ Is a Smash — So, Where’s the ‘Roblox’ Film?

Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig. By Tony Maglio Minecraft just blew away expectations at the box office, and if ...
Los Angeles Times

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...
The Hollywood Reporter

Sony Is Using Roblox to Market ‘Karate Kid: Legends’ to the Next Gen (Exclusive)

How else are you gonna teach Gens Z and Alpha to wax on and off? By Tony Maglio The Karate Kid came out in 1984; sequels followed in 1986, ’89 and 1994. If you saw any of those films in theaters, ...
Variety

Could Gen Alpha Save Movie Theaters? New Survey Shows Why ‘Minecraft’ and ‘KPop Demon Hunters’ Had Huge Success With Kids

Kids and preteens may reinvigorate the theatrical movie business, at least according to a new study by entertainment researchers NRG. The report found that Gen Alpha, which consists of children born ...