You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. TikTok is staffing up to improve its e-commerce tech. It wants to hire a handful of workers in the US ...

Zero10, the New York City-based augmented-reality developer known in fashion circles for its work with Maisie Wilen, Coach, Nike and many more, is expanding its virtual try-on tech. On Thursday, the ...

For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit ...

Augmented reality shopping has become a fundamental way to buy certain products online, as beauty and furniture brands can attest. Amazon knows that, too, having for years now let customers see what a ...

According to GlobalData’s Technology Foresights, which uses over 41,000 patents to analyze innovation intensity for the apparel industry, there are 20+ innovation areas that will shape the future of ...

With Google introducing AR beauty ads on mobile browsers, industry leaders discuss virtual try-ons and their influence across diverse markets. In cosmetic stores, women often experiment with various ...