Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups. Countries can't trademark their names, but designated travel destinations can. Sweden wants to become the ...

Sweden is a tourist magnet for all those interested in Scandinavian lifestyle and design. From its leading position in the worlds of Scandinavian lifestyle and design to the natural beauty of the ...

Beyond the Scandinavian nation Sweden, there are seven other places named Sweden: one in Indonesia and six across the United States, in AR, GA, ME, MS, PA and SC. Although countries cannot trademark ...

Forbes contributors publish independent expert analyses and insights. David Nikel is a travel writer covering cruising and Scandinavia. Every year around the summer solstice, Swedes gather to ...

When you hear of Sweden, usually the first – and often only – thing you hear about is the capital city of Stockholm. Whi ...

While Lapland’s unique charm continues to draw more and more visitors in search of Santa Claus each year, look to Finland’s friendly and fascinating neighbour Sweden for your next sub-zero escape.

Sweden wants to set the record straight - it is not Switzerland. This, as people often confuse the two European countries with similar-sounding names. A recent survey from Visit Sweden found that 50% ...