Over the years the pharmacy chain used strategy to combat shoplifting. Walgreens CEO Tim Wentworth said the company’s decision to lock up products after reporting a 52% increase in stolen inventory has backfired, according to multiple reports.

In an earnings call, executive Tim Wentworth conceded that locking products up might not be the best move for boosting sales.

Walgreens has come to find out that both shoplifters and customers are turned off when items are locked away. In an earnings call on Tuesday, the drug store’s CEO Tim Wentworth blamed declining sales on locked up items: “When you lock things up