PORTLAND, Ore. – Nike Inc. says it has helped runners log more than 22 million miles with its Nike+system in the past year. But more importantly, the company has gotten them to sit down in front of ...

NBC News’ Steven Romo gets an exclusive look at Nike’s new project, “Amplify”, which offers a bionic boost for runners. The ...

In our breathless march toward the internet of things, web-enabled clothing sounds like another idea launched by two startup bros smoking artisanal weed. Nike has managed to find a compelling spin on ...

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

Nike has long invested in Web3 and digital fashion, notably purchasing digital design studio RTFKT last year. Today, the company continues its foray into this space, announcing its own standalone Web3 ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...