Niantic Inc., the developer of the popular augmented reality game “Pokemon Go” and the Lightship AR platform, today announced that it has acquired the web-based AR development platform 8th Wall Inc.

Continuing its push to bring the metaverse into the real world and not just the virtual world, Niantic Inc., the company behind the popular augmented reality game “Pokemon Go,” today announced the ...

MUNICH, Germany, June 19, 2019 (GLOBE NEWSWIRE) -- Red Bull is teaming up with agency …and dos Santos to extend its “Win with Ninja” campaign to Germany with its first WebAR experience, which is ...

Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D ...

PALO ALTO, Calif., Sept. 22, 2020 (GLOBE NEWSWIRE) -- 8th Wall today announced the launch of Curved Image Targets, becoming the only development platform with tools to create web-based augmented ...

Consumers are shifting their shopping online. According to eMarketer, e-commerce sales will make up 21% of worldwide total retail sales this year with US retail e-commerce sales expected to surpass $1 ...

The outer Web. What does that mean? I heard the term for the first time at an “Augmented Reality” panel here at the Austin Convention Center today, and thought it to be a nifty handle for a technology ...