The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Brainstorming sessions are used in all levels of the corporate world, but a University of Iowa professor of management and entrepreneurship suggests those sessions don’t work, and he has a better idea ...

FranklinCovey ( ), the premier organizational performance partner, announced today the launch of its new course, Writing for Results™: A Practical Framework for Effective Writin ...

Do you ever struggle figuring out what to write about? The Writing Resource Center will host an all-campus workshop titled “Brainstorming and Topic Development” Friday, March 1, from 1 to 2 p.m. in ...

Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...