Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears. GA4 introduces AI-generated insights for faster decision-making. New ...

Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I've seen complaints from site owners and marketers ...

AI-powered agentic tools is being rolled across Google Ads and Google Analytics to give marketers hands-on help with campaign creation, optimization, and analysis, as announced today at Google ...

Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

Google Analytics' use is not legal without a new deal that would replace the disgraced EU-US data processing agreement, French data watchdog CNIL recently clarified on its website, which also dashed ...