Without a set definition "advertisers are deciding whose budget this is to come out of, there's oftentimes a tug of war, or it gets orphaned," said Oxford Road CEO Dan Granger. By Caitlin Huston ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. This voice experience is generated by AI. Learn more. This voice ...

Three myths, in particular, continue to shape today’s conversation around podcasting. Looking at them through the lens of how ...

The medium is at an inflection point: Investigative deep dives are out, cheaper chitchat is in, and it’s got to be on video to break through: “We’re literally just a bunch of YouTubers now.” By James ...

NPR prides itself on bringing its listeners podcast programming for different tastes and sensibilities. Some bring the biggest news like Up First, NPR News Now, and the recently launched Sources & ...

In 2024, podcasts are about as mainstream as media gets. Sure, their audiences are hugely fragmented and largely invisible to one another — the monoculture remains dead and rotting. But the medium is, ...

I miss the office, I miss seeing our teams all over the world, as much as I miss analyzing each juicy new episode with the members of My Dad Wrote A Porno, or perusing copies of the latest Pod Bible ...

Recent industry research from Sounds Profitable shows that 74% of U.S. adults have consumed podcasts, with 39% listening ...