It's a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

Step aside, Davina – Zumba is the UK’s true fitness champion. The original Zumba Fitness has sold more copies year-to-date than the hit TV presenter’s latest workout DVD Ultimate Target. McCall’s ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

Zumba Fitness may trumpet a message of love and community, but it constantly girds for battle. The company is besieged by imitators, counterfeiters, fake instructors and other transgressors. In ...

Latin fitness craze Zumba is hot, hot, hot, with an estimated four million Zumba devotees around the globe. This week health website WebMD explores the secret ingredient to the brand's global appeal.

If it wasn't for the workout clothes and a lot of sweat, it would be easy to confuse a Zumba exercise class at All-Skate Fun Center, 1313 W. North St., with a dance party. In the center of the wooden ...

MIAMI – (Marketwired)A recent consumer survey on 2014 fitness trends revealed more than half of all active American adults described their level of physical activity as ‘high’ or ‘very high.’ ...

From the activity decks of cruise ships to breast cancer awareness walks in Belgium, Zumba Fitness’ explosion onto the cultural arena over the last 10 years has created a mini empire. The company ...

Three hundred spandex-clad people recently gathered at a trendy Hollywood nightclub for a one-hour choreographed dance party. They weren’t auditioning for the latest reality TV show or rehearsing for ...

CORAL GABLES, Fla. — On a rooftop parking lot, with temperatures in the chilly low 50s, a crowd of all ages shimmied and shook, sweated and smiled as DJ Francis played an eclectic mix of dance music.