Lifetime Takes on Bama Rush with TikTok Star Brandis Bradley Leading the Way originally appeared on Parade.

Coaches Bill Alverson and Brandis Bradley guided mother-daughter duos through sorority recruitment, highlighting preparation, ...

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.

Lifetime premiered A Sorority Mom's Guide to Rush on August 11, 2025. Along with mom-daughter duos, the show also features Rush coaches. It includes Bill Alverson and Brandis Bradley.

It’s life. It’s everything you do,” said Alverson, a lawyer who compares rush preparation to preparing a witness for trial.

Rush coaches Bill Alverson and Brandis Bradley, along with University of Alabama senior Morgan Cadenhead — who went through rush twice without receiving a bid — join NewsNation as thousands of ...

A Sorority Mom's Guide to Rush! is Lifetime's new reality show, which premiered on Monday, August 11, 2025, at 10 pm ET.

Money-minded mamas are sparing no expense, splashing serious cash on clothes, bags and jewelry, so their girls get a leg-up ...

I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan ...

TikTok influencer with 1.2M followers takes mental health break from Bama Rush content creation, citing struggles with online ...

Bradley asks over a montage of clips showing girls crying over the process. A Sorority Mom's Guide to Rush! premieres August 11 at 10 p.m. ET/9 p.m. CT.