With ChatGPT’s INR 399 plan and UPI integration, the test for marketers is no longer discounts but designing for India’s complexity.

ChatGPT maker OpenAI today launched ChatGPT Go, a new India-only subscription plan priced at 399 rupees (RM19.33) per month, its most affordable offering

OpenAI’s latest language model, GPT-5, may be more powerful and accurate than its predecessors, but the company has warned users not to treat ChatGPT as their main source of information.

India, which is one of the biggest user bases of the ChatGPT models, is a priority market for OpenAI. Therefore, to make payments simpler and more accessible, OpenAI has made this decision. The ChatGPT Plus plan is priced at Rs 1,