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Nielsen, Paramount
Paramount Global Is Going Without Nielsen Ratings (For Now)
Citing the cost, Paramount Global and Nielsen have failed to reach a renewal agreement. For now, Paramount will be using the audience data of Nielsen rival VideoAmp.
Paramount, Nielsen Without TV Ratings Contract in Dispute Over Costs
Paramount Global and Nielsen are at loggerheads in a contract dispute that means CBS and other properties won't have data from the measurement giant
Paramount, Nielsen fail to reach new ratings contract
Nielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate. The big picture: Nielsen is still considered the gold standard for measuring ratings,
Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made with Nielsen data for Paramount inventory, including CBS, Nickelodeon and Paramount+,
Paramount Considers Dropping Nielsen TV Ratings Partnership
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized that all of its other customers and the industry at large would continue to have full access to its data, even if a new deal is not reached by the deadline. Nielsen has a deal in place with every other legacy media company.
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ending its reliance on Nielsen ratings data,
Paramount may drop Nielsen ratings in October, report says
Paramount will use measurement data from VideoAmp from October 1 if their contract with Nielsen is not renewed. This article, Paramount may drop Nielsen ratings in October, report says, was first published at The Desk.
2d
on MSN
Paramount And Nielsen Hit Contract Impasse As CBS News Gets Set To Host Vice Presidential Debate
Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday ...
adexchanger
2d
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...
6h
on MSN
Paramount Disputes Claim by Laid-Off Staffer Who Alleged in Lawsuit That Company Failed to Provide Legally Required Advance Notice
A former Paramount Global employee who was laid off in the company’s round of cuts last week alleged in a lawsuit that he ...
6d
Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict
Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...
Yahoo Finance
3d
Paramount’s TV Ratings Partnership With Nielsen Expires Over Costs Dispute
The TV ratings contract between
Paramount
and
Nielsen
expired on Monday without a new deal in place, just hours ahead of the 2024 Vice Presidential Debate moderated by CBS.
Paramount
didn’t ...
9h
‘The Perfect Couple’ Tops Nielsen Streaming Charts In Debut Week; ‘Beetlejuice’ Interest Piques With Sequel’s Release
The Perfect Couple enthralled audiences enough in its debut week to put it at the very top of Nielsen’s streaming charts. The ...
10h
Paramount Global: An Uncertain Future
Paramount Global's challenges in the streaming era led to a $6 billion takeover offer from Skydance Media, with uncertainties ...
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