Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, ...

ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined ...

OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...

Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more ...

Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value ...

Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands.

Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of ...

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...

Eighty-five percent of advertisers plan to increase spending on retail and commerce media networks over the next year, ...

As buyers put more trust in their own AI agents, sales reps face a new challenge: proving why they still deserve a seat at ...

Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold ...

Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps ...