Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and ...

On Nov. 4, learn how composable martech can help marketers integrate AI, reduce vendor lock-in, and modernize their ...

Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's ...

Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without ...

Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, ...

Yes, but speed was never the hard part. What matters now is deciding, in the moment, which messages to send and which to hold ...

OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough ...

The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another ...

ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined ...

Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of ...

Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more ...

Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value ...