The assumption that adding more monetisation partners will automatically create more revenue has been difficult to shake. Yet ...

The men’s World Cup was one of the first big sports tournaments where publishers and broadcasters airing the event were ...

This week the public service broadcaster (PSB) announced its next step in digital programming, and its first foray into the ...

If an agent can interact across multiple SSPs, publishers, marketplaces and technology providers, it could potentially take on more of the orchestration that currently sits within the DSP and begin to ...

Per the previous Bellwether report, Q2 was marked by softening media budgets, with video becoming the only media category ...

The growth of agentic AI in advertising has led to a massive increase in requests for access to data, says Shantan Kethireddy ...

In recent years, adding shoppable functionality has been a big focus for the video platform, making it easier for viewers to browse and buy products directly through YouTube’s interface. Earlier this ...

In French agency group Publicis’ Q3 earnings last year, CEO Arthur Sadoun claimed that his company’s investments in AI were helping it win business without competing in a traditional pitch process.

Please get in touch via the contact form below if you’d like to speak at an event, or if you’d like to partner with us on an event or guide. The Global Forum for AI in Media & Marketing. AIMM Forum is ...

In this week’s Week in Review: Netflix holds its first UK Upfront, Higgsfield approaches a $1 billion run rate, and YouTube releases fresh data on TV set viewership. This week Netflix held its first ...

Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant’s use of AI will automate the entire campaign process, potentially ...

WPP’s plans to cut an additional 1,000 jobs by the end of this year have raised further concerns about the impact of AI on the agency model. The holding company has already cut around 11,000 jobs ...