AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Ad tech is headed to the stratosphere. Not, like, growth wise. But ad tech and marketing software is shifting to cloud-based ...

Two startups team up to help brands target TV viewers based on what and where they buy. And TikTok remains in will-they-won’t ...

The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.

Helen Havlak, publisher at The Verge, on how publishers should pivot in response to the dropoff in traffic from Google Search.

Morgan Pomish, head of innovation solutions at Digitas, on what brand leaders should consider before jumping on a tech ...

Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.

The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This ...

Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC.

On Monday, the company launched the Roku Data Cloud, which allows marketers access to streaming TV data via ad tech and ...