At INMA’s Media Tech & AI Week in San Francisco, Gemini Notebook co-founder Steven Johnson said Google plans to let readers ...

Your competitors just read something you can’t see. Behind this login: the case studies, benchmarks, and peer intelligence that 26,000+ news executives at the world’s leading media companies use to ...

Traffic is falling and platforms take most ad spend, so publishers should protect display while building brand partnerships ...

Journalists at Bonnier News’ Helsingborgs Dagblad are building their own agentic workflows, with central oversight for ...

As cost and ROI pressures have mounted, brands have been shifting away from awareness tactics in favour of performance ...

At AWS, hosts showed participants on INMA’s Media Tech & AI Week study tour how to serve humans, AI agents, and scraping bots ...

INMA’s Newsroom and AI Master Class showed journalists building their own tools, The Times growing by publishing less, and a ...

The newsroom at Svenska Dagbladet keeps the reader “aha moment” central to its journalistic ambition. Here’s why and how the ...

On day two of INMA’s San Francisco study tour, Salesforce said agents only pay off when they’re grounded in customer data and ...

Every one of the world’s 50 largest news brands now bundles. The offer has changed a great deal, but the organisation ...

News brands today must be consistent and establish an emotional connection with readers who increasingly distrust traditional ...

On the first day of the study tour at INMA’s Media Tech & AI Week, 31 participants visited Reddit, the first of 11 stops over ...