To mark Sweden’s first official State Visit led by Their Majesties the king and queen of Sweden, The Embassy of Sweden set out to give the royal couple a Singaporean welcome to remember. Partnering ...
POSB Bank has launched its latest campaign titled "Does Age Matter?". The campaign, created in collaboration with Tribal Worldwide Singapore, addresses the growing incidence of cancer among young ...
Ride hailing app TADA is giving its in-app push notifications a revamp with the incoporation of pop culture and local references to connect with users’ daily lives, transforming generic discount code ...
Starbucks has collaborated with Universal Pictures to celebrate the cinematic debut of Wicked. Wicked, arriving in theatres ...
Singaporeans might not be keeping pace with the global push towards generative AI (gen AI) adoption. Despite gen AI's ...
Kenvue is one of the world’s largest pure-play consumer health company by revenue. Its iconic brands include Aveeno, BAND-AID ...
Electricity retailer Geneco is empowering second chances and reintegration once again in its latest "Till the end of time" ...
Unilever is reportedly cutting about 1,500 fewer jobs in Europe than initially anticipated. It will also be hiring about ...
Burberry has unveiled a new strategic plan ‘Burberry Forward’, to reignite brand desire and "correct years of ...
Travel has become a big part of many people's lives, with many seeking new and unforgettable experiences. For some, ...
However, do these types of guerilla marketing tactics still work in an increasingly digital age? MARKETING-INTERACTIVE asked ...
Havas says it experienced 'negative publicity' and 'reputational harm' for taking fossil fuel client
Advertising agency Havas has warned investors it experienced "significant negative publicity and corresponding reputational ...
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