For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending ...

The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over ...

Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ...

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

Netflix grew revenue 12% year over year to $12.9 billion in Q3, with growth driven primarily by subscriptions, pricing, advertising and a favorable impact from foreign exchange rates, according to an ...

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...